Leadership Team
Bill Shoop, Chief Executive Officer
With over two decades of invaluable experience in the healthcare sector, Bill Shoop is a seasoned professional poised to elevate React Health to new heights. Formerly the VP and GM of North America at ResMed, Bill played a pivotal role in driving the company’s North America revenue to surpass $2.4 billion.
During his tenure as VP, Bill spearheaded transformative initiatives, including restructuring the Sales Model, implementing pricing discipline and governance, and fostering cross-functional collaboration. His leadership resulted in enhanced operational efficiencies and strategic alignment across the organization.
Bill excels in building and leading focused, collaborative teams committed to delivering exceptional results. He holds a BA in Business Administration from Washington & Jefferson College and currently resides in Oakmont, PA, with his wife Kathie, children Jake and Beth, and their dogs Charlie and Izzy
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Noah Chitwood, Chief Operating Officer
Noah is an entrepreneurial-minded organizational leader with 27 years of extensive experience spanning business development, continuous improvement, and strategy implementation. His diverse industry background includes call centers, managed healthcare, in-home service delivery, manufacturing, assembly, and packaging operations, as well as business process outsourcing.
With a strategic lens and a knack for identifying operational gaps, Noah has excelled in optimizing supply chains and driving full-scale transformations, including new product startups. His expertise in strategic planning, digital innovation, and change management has proven results, making him an asset to the React Health team.
Based in Tampa, Florida, he is well-positioned to leverage his cross-functional leadership and drive React Health's success. With a passion for diversity in experiences and a commitment to continuous improvement, Noah thrives in environments where innovation and operational excellence are paramount. Noah holds a BA in Business Administration as well as an MBA from the University of South Florida.
Jack Fiedor, Chief Financial Officer
Jack has over 30 years of diverse finance and operational leadership experience. He joined React Health from our Watermark acquisition in 2022 where he had been acting as the CFO since 2009. In addition to his financial leadership role, he has held various other senior leadership positions, including Chief Operating Officer, and currently serves as President. He is responsible for leading all financial, operational, and strategic initiatives of the company.
Before joining React Health, Jack served as Vice President and Chief Accounting Officer of SBA Communications Corporation (SBAC, NASDAQ), one of the largest publicly traded global owners, developers, operators, and servicers of wireless communications towers. During his tenure with SBAC and in addition to his senior financial leadership role, he was involved in the company’s aggressive acquisition, and integration of numerous national independently owned and operated wireless service providers and was responsible for all SEC financial reporting and compliance.
Jack began his career with the professional services firm of Ernst & Young LLP in West Palm Beach, Florida, where, as Senior Manager, he was responsible for managing a portfolio of diverse audit and consulting clients.
Jack holds a Bachelor of Science in Accounting and Finance from Florida State University. He is a Florida-certified public accountant and a member of the AICPA. He resides in Wellington, Florida, with his wife and three children.
Paul Kim, Chief Legal Officer
Paul comes to React Health with over 25 years of experience in healthcare legal and compliance matters. Paul’s experience includes medical device manufacturers, DMEs, pharmacies, and other healthcare manufacturing businesses.
In addition, Paul’s experience in payer relations and several government oversight agencies such as OIG, FDA, and CMS to name a few, makes him the ideal person to lead React Health's Legal and Compliance Department.
Paul has previously worked for Medicare, Maryland Medicaid and MCO. His most recent experience is in private practice where he represented various companies in all of the areas mentioned in addition to providing the proper guidance and strategies in all of the areas that affect our company and the customers we serve.
Dr. Colleen Lance, Chief Medical Officer
Dr. Colleen G Lance, MD, is a distinguished physician with a career spanning over 22 years in the field of sleep medicine. Dr. Lance's journey has been defined by a commitment to unraveling the complexities of sleep disorders, with a particular emphasis on the crucial intersection between sleep and comorbidities, notably cardiovascular disease. Dr. Lance's personal vision is to leverage every tool at her disposal to improve sleep health and wellness in an individualized, cost-effective, multimodality approach.
As a testament to her leadership and expertise, Dr. Lance has held roles as the Medical Director for sleep laboratories at institutions including the Memorial Herman Hospital System, University Hospitals, and the Cleveland Clinic. She has also served as Medical Director of PAP Therapies at Cleveland Clinic Home Care, contributing to the development and implementation of diverse treatment strategies. Her service has included work on the Payor Policy Review Committee and the Political Action Committee with the American Academy of Sleep Medicine, as well as being the former president of the Texas Society of Sleep Professionals.
In her free time, Dr. Lance enjoys cooking with her family and tracking raptors through conservation programs across North America.
Christina Krueckeberg, Chief Compliance & Privacy Officer
Christina comes to React Health with over 29 years in healthcare and 18 years in managing compliance matters. Christina’s experience includes corporate compliance program development and oversight in multifaceted healthcare settings within both large and rural health systems with an emphasis on revenue integrity, privacy, and civil rights.
In addition, Christina also has expertise in healthcare risk management, patient safety, and high reliability tactics including safe medical device program operations, Just culture, and process improvement methodologies, making her the ideal person to lead organization-wide compliance and privacy programs across React Health entities.
Christina has previously worked as a Registered Nurse in diverse clinical settings, clinical documentation specialist and case management to improve outcomes and control loss. Her most recent experience is in short-term acute hospital and rural health clinic settings staying abreast of regulatory obligations and providing the proper guidance and best-practice strategies in all areas that affect our company and the customers we serve.
Greg Poulos, Chief Technology Officer
Greg currently serves React Health as Chief Technology Officer. Greg also served as Watermark Medical’s Chief Technology and Operating Officer.
Greg has over 25 years of professional experience in a wide range of companies including Cap Gemini, Monorail Computer Corporation, and PDSHeart (Cardiac).
At PDSHeart, Greg served as Executive Vice President of IT. While at PDSHeart, Greg was responsible for all infrastructure and software development related to the business.
After the sale of PDSHeart to CardioNet, Greg was awarded the job of head of IT for CardioNet as the Vice President of IT. While at CardioNet, Greg oversaw all IT operations, including the successful integration of PDSHeart. During Greg’s time at CardioNet, revenues reached $100M, and the company successfully completed its IPO with a market cap of $600M. Greg then acted as the CTO of Watermark Medical until its acquisition by React Health in 2022.
Greg is a proud graduate of the University of Georgia and resides in Atlanta, GA.
Tod York, EVP of Sales, DME
Tod York was appointed React Health’s Executive Vice President of Clinical Sales for North America in February 2022, responsible for leading React’s clinical sales team to provide excellence in clinical support and education for durable medical equipment companies and clinicians in sleep and respiratory care markets.
Tod is considered an expert in the sleep and respiratory industry with over 25 years of experience. He began his career in the industry as a medical sales professional in 1992, grew his career to become a Regional Manager, and then Vice President of Sales leading a large medical sales and clinical team before coming to React Health as EVP of Clinical Sales.
Tod’s industry involvement includes supporting state and national sleep and DME associations. He currently serves on the Board of Directors for the Alabama Durable Medical Equipment Association where he has been a board member since 2002.
Tod holds a bachelor’s degree in both Business Management and Management Information Systems from the University of Alabama Birmingham.
Sherry Benhardt, EVP, Corporate Accounts
Sherry Benhardt has over two decades of experience in the Sleep and Respiratory Market. She came to React from Philips Respironics where she spent many years on the National Account Team. Sherry is also a Certified Respiratory Therapist.
Sherry graduated with a Bachelor’s degree from Indiana Wesleyan University as well as obtaining her Respiratory Therapy Degree from California College of Health Science.
In her spare time, she enjoys camping, spending time with her husband, their three grown boys and four precious grandkids. She currently resides in Kansas City.
Jeff Ward, EVP, Ventilation Sales
Jeff has 25 years of industry experience in acute, subacute, and home care. Prior to joining React Health, Jeff was the Business Sales Leader for Philips Hospital Respiratory Care.
Jeff is a Registered Respiratory Therapist (RRT) and Registered Sleep Technologist (RPsGT) with clinical expertise in acute-care and sleep medicine. Jeff’s extensive clinical and industry knowledge, position him very well to lead our Ventilation portfolio and connect our hospital to home portfolio of solutions.
He is passionate about helping customers improve outcomes by providing solutions that reduce length of stay, allow patients to seamlessly transition home, and reduce readmissions.
Jeff lives in Round Rock, Texas where he enjoys spending time with his wife and two dogs, soaking up the Texas sun and participating in various fitness activities.
Jeff holds a bachelor’s degree in Health-Science from the University of Missouri where he specialized in Respiratory Care and Sleep Medicine.
Atul Sinha, EVP, Quality & Regulatory
Atul has over 20 years of experience in quality, regulatory affairs, and compliance in the medical device manufacturing industry for Class II and Class III products. He has a track record of leading businesses to ensure compliance with US and international regulations. He has led several successful remediation activities, inspections and audits, and business acquisition and integration activities.
Atul has worked with major medical device companies including Natus Medical, Smiths Medical, Baxter, St. Jude Medical, and Medtronic. Atul is a Certified Quality Auditor, Certified Lead ISO 13485 Auditor, and Certified Project Management Professional. He is a senior member of the American Society for Quality (ASQ) and the Institute of Electrical and Electronics Engineers (IEEE). He has an MS in Electrical Engineering from Clemson University, SC, and BS in Electrical Engineering from India.
Mike Ukkestad, EVP, Operations
With nearly a decade of experience in the medical device manufacturing industry, Mike has held key roles associated with the development of manufacturing and service environments of all sizes.
Serving in a leadership role throughout most of his career, Mike has focused on instituting quality management tools and foundational business relationship management in the launching and scaling of enterprise service environments. Through React Health’s acquisition of Ventec Life Systems, Mike joined the leadership team as Vice President of Service Engineering, and now supports the team as Executive Vice President of Operations.
Mike holds a B.S. in Mechanical Engineering Technology from Montana State University and is an avid hunter and outdoorsman who likes to enjoy the great outdoors with his wife and three children.
Joe Cipollone, EVP Respiratory
Joe has over three decades of product development experience in regulated industries and has managed the development of mechanical ventilators for the last 20+ years. He has been involved in the engineering, operations, quality, and regulatory development of multiple companies experiencing rapid growth. In 2000, Joe joined Pulmonetic Systems as the Service Manager and was assigned roles of increasing responsibility until he left in 2008 as the Vice President of Research and Development of Cardinal Health following multiple acquisitions. From 2008 to 2012, Joe was Vice President of Research and Development at Breathe Technologies where he helped pioneer non-invasive open ventilation. Following that, Joe joined Covidien as their Senior Project Manager prior to joining Ventec Life Systems in 2014 where he initially held the role of VP Quality/Regulatory before transitioning to Chief Engineering Officer. React Health acquired Ventec in 2022 adding additional respiratory products, and Joe took over the site lead role as EVP of Respiratory Operations.
Joe is a summa cum laude graduate of California Polytechnic University, Pomona, with a degree in electrical and computer engineering. Joe has numerous patents in the area of respiratory care and is certified by the Regulatory Affairs Professionals Society. Joe loves spending time on, in, or near water.